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Research papers

What is "grown-up"?

The aim of this paper is to question the segmentation of target groups, seeing that the demographic development in Europe has profoundly altered within the past years as well as the 'traditional C.V.' of the individual. This leads to the conclusion...

Catalogue: ESOMAR Conference On Age 2005
Authors: Marc Sasserath, Christiane Wenhart, Nora Krahl
January 30, 2005
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Citation

Sasserath, Wenhart and Krahl (2005a, January 30). What is "grown-up"?. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/what-is-grown-up-